Premium Also known as prestige pricing

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For marketing, they are an indispensable resource to retain the user for longer on your website and so that they can perceive real value by having contact with personalized content. 17. KPI KPI stands for Key Performance Indicator and are the most evaluated metrics in digital marketing. With KPIs, marketing efforts can be measured to evaluate whether an action or a set of actions is having the expected results in relation to the objectives. KPIs can be measured in numbers or percentages . We also told you that KPIs are not the same as metrics, but metrics can become KPIs. 18. Naming Naming can be defined as that set of verbal elements that make up the identity of a brand and is the process itself of establishing its name.

Although naming can be seen as a purely creative process, the truth is that there is a lot phone numbers data of methodology and analysis behind it. So everything has a reason. Naming is that element that will position you in the minds of your potential clients as a creative trigger capable of differentiating you from your competition. This element is one of the most essential assets of a brand since through it you can offer your value proposition, stand out among competitors or transmit the values of your organization. 19. Meta – tags Meta tags or labels are the set of commands that collect data from your content to give it to search engines. They are a good tool for your website to gain notoriety in search engines.



In themselves they do not always have visibility for the users and readers of your website, but they are present when they do a search. Meta tags offer a brief summary for users, so it is useful to include in them the main keyword or keywords that may be associated with the main topic of the article that readers are going to access. 20.  is a term used when the company or business sets the prices of its products or services with the highest possible value to give users the feeling that they are getting exclusivity in exchange for your money. It should be noted that something premium has a reason for being, so everything you sell cannot have this quality.